Brand, pricing strategy, a client-facing app, and the operations that run it — designed as one coherent system, not bolted on after the fact. Shipped and handed off. Not a platform you rent forever.
Recent work
A private household management and interiors service, operating by personal introduction only. Every new client still arrived the way a referral always does — but from there, pricing was worked out by hand, every single time, recalculated from scratch for every inquiry.
The work went beyond intake. Pricing structure, service tiers, and brand positioning got rebuilt alongside the system, then I built the client-facing tools that run underneath all of it. A referral now becomes a priced, structured, trackable request in the time it takes to fill out a form.
What changed: the owner stopped being the thing holding the business together by memory. The stuff that used to slip — a follow-up that never went out, a price quoted two different ways — stopped happening. The system runs entirely on Google Workspace. It costs nothing per month to operate.
"I'd been running a referral-only service for years, but it still ran like one from the inside — priced on the spot, held together by memory. This didn't just build the intake system, it helped redefine the whole model: how it's priced, how it's positioned, how a request actually moves once it comes in. Now my clients feel the professionalism before I've even walked through their front door."— OWNER, UNLISTED SERVICES
Services
A note on scope creep: I don't charge for it. Big shops issue change orders every time a requirement evolves — I build that into my pricing from the start. A more complete solution isn't scope creep. A completely different problem is a new job.
Fill in what you know. You don't need to have the solution figured out — most people don't when they first reach out, and that's exactly where we start.
I'll review what you send and get back to you within 2 business days to set up a conversation.
Prefer email? Reach me directly at
stephanie@liminalnorth.io